You’ve made the decision to outsource your sales team, what do you need to do now?
So you’ve decided to hire an outside company—like Blue House Sales Group—to manage non-dues revenue sales for your organization. What now? How can you make the most effective use of the services you now have access to?
Be Clear About Your Goals From The Outset
What are you looking to accomplish by hiring us, beyond simply increasing your non-dues revenue streams? As an outside entity, we can bring a fresh perspective to how you do business. Ask us the questions you want answers to—do we think your opportunities provide optimum value? Is the media kit clear and accessible? We work closely with all of our clients to evaluate their current offerings and help create new solutions to improve anything you may see as a weak spot.
Keep Us In The Loop On All Communications
Have an idea of the overarching marketing strategy for your annual meeting? Planning on sending out regular emails to members? If we don’t have a clear picture of what your approach is, we might miss opportunities to innovate our sales conversations. Keeping us up to speed on your strategy and goals overall will give us more chances to add value to our partnership.
Send Us Leads, We’ll Do The Rest
While we do regularly generate new leads on our own, don’t hesitate to send us new contacts as well. Next time you’re at an event and have a great conversation with a service provider that would love to connect with your membership, simply take a photo of their business card and send it to us. We will take care of the follow-up by bringing that potential advertiser/exhibitor up to speed on the opportunities the association offers and ideally close a deal with them.
Treat Us Like A Part Of The Team
At BH Sales Group, we strive to become an integral part of each client’s team—and are very invested in helping your organization achieve its goals. The more we know, the more we can help you grow your non-dues revenue.