From sales tips to conference planning, here are our most popular stories. 

As the year comes to an end, we decided to take a look back at all the insights we shared and stories we wrote about sales, marketing, conferences and content this year. In doing so, we pulled out our top three most viewed stories.

While our primary focus does tend to be on sales, we also spend plenty of time thinking about and developing marketing strategies as well as content. As such, it was super interesting and fun to dig into the data and contemplate why these top insights were the most popular.

From the numbers, our readers most gravitated toward our advice on not sounding like they are reading from a script, wanted information about leaving a lasting impression on conference attendees and finally, were eager to learn how to build engagement at events with interactive gathering spaces like the ‘backyard.’ If you haven’t already read these stories, we’ve rounded them all up below:

Businessman in wheelchair at the desk in his office.

How To Avoid Sounding Like You’re Reading From A Script

When making sales calls, the easiest way to not sound like you’re reading from a script is to: not read from a script. Thanks for reading.

All joking aside—making sales calls, checking in on existing clients or just reaching out to industry members for the latest news about their organization’s developments can be nerve-wracking. If you’re not fully comfortable on the phone, a script may feel helpful—but the truth is, most people can tell if you’re relying on a scripted message.

Check out Keegan’s top tips for making sales calls without sounding like a robot.

Smiling business team standing during meeting

How To Leave A Lasting Impression On Conference Attendees

While the ultimate goal of any conference is to provide attendees with top level educational sessions, it is important to find fun and creative ways to engage them outside the breakout rooms as well. An attendee’s overall experience at a conference will likely determine their commitment for future meetings. Go above and beyond their expectations to create a memorable conference atmosphere so that people will want to come back year after year.

Make an impression with Alex’s 6 ways to upgrade your next conference.

ASCA 2019 - Backyard 6

Build Engagement: Bring ‘The Backyard’ To Your Next Meeting

In 2019, we planned a space reminiscent of a backyard soirée for one of our clients by creating a 30′ wide aisle from one end of the hall to the other, carpeting it with artificial astroturf, hanging string-lights overhead—and then filling it with oversized yard-games, bars, s’mores stations, acoustic musical performers and food stations. Dedicated to keeping the event’s attendees refreshed and having fun, this backyard installation brought a sense of enjoyment to the meeting, fostered relationships and served as a memorable sponsorship opportunity.

Read more about why and how to bring ‘The Backyard’ to your meeting from Chris.

If you are putting content out in the world, it’s always useful to take time to review what is sticking. What are readers clicking on and opening the most? How can you bring more potentially ‘sticky content’ into your mix? Sometimes you can replicate it, but sometimes it can be very tricky to determine exactly why a specific topic or story becomes popular. When you have success with a piece of content, follow up by trying a remix of that  information and testing out similar topics and formats in future stories.

And with that, we wish you a 2020 full of sticky content and bountiful sales. And, if you want some help—our team is ready to increase your bottom line in the new year.